An open affiliate program with a thousand creators who never post isn't a program — it's a list. We manage yours as an active roster: recruit the right creators, brief and sample them, set commission that motivates, and turn it into live shows that sell.
TikTok makes it easy to open an affiliate program and hard to make one produce. Most brands end up with a long list of creators who requested samples once and never posted. The value isn't in the list size — it's in active management: knowing who converts, keeping them supplied and briefed, and giving them reasons to keep selling.
We run that management layer: recruiting for fit, sampling with intent, structuring commission that actually motivates the creators who move product, and pulling the whole thing toward live shows where attribution and conversion are clearest.
We bring in creators matched to your catalog and audience, not whoever requests a free sample.
Product goes to creators likely to actually post and sell — not into a black hole.
Angles, offers, and talking points so creators post something that converts.
We channel your best creators into live shows where sales are attributable and repeatable.
We tune commission and incentives around the creators and products that perform.
Sourcing and vetting creators who fit your niche and can sell.
Getting product to the right creators with a reason to post.
Structures that motivate the creators who actually move units.
Weekly view of who's posting, who's selling, and what to change.
We won't measure success by how many creators are 'in the program.' We measure it by posts that go live and units that sell. And we won't promise a fixed number of active creators — recruiting fit takes time and honesty about your product's pull.
Running your affiliate program as an active operation — recruiting, sampling, briefing, commission, and reporting — instead of leaving an open program to fend for itself.
Usually. Most stalled programs are big lists with no management. We re-recruit for fit, re-sample with intent, and pull performers into live.
Affiliate management and live are the same roster. The creators we manage are the ones we brief for live shows, where conversion and attribution are strongest.
Scoped per program after a free Shop analysis. We don't publish a flat price because programs differ widely by catalog and goals.
The typical dead affiliate program looks healthy on paper: hundreds or thousands of creators 'joined.' But dig in and you find that a handful ever posted, most requested a sample and disappeared, and there's no system telling you who actually sells. That's not a creator problem — it's a management vacuum. Nobody was recruiting for fit, following up on samples, or giving creators a reason to post again.
When we take over a stalled program, we start by finding the few creators who did convert and doubling down on them, then re-recruit for fit rather than volume — creators whose audience actually matches your catalog. We tighten sampling so product goes to people likely to post, add briefs so the posts convert, and set commission that motivates the sellers who move units. The goal is a smaller number of active, producing creators over a giant list of inactive ones.
How many of your affiliates actually posted this period — the number most brands never look at.
Whether the product you send turns into content, or vanishes.
Who's actually moving units, so we can invest in them.
How the roster performs when we pull them into live shows, where attribution is clearest.
Commission is a lever, not a fixed setting. Too low and your best creators take brands that pay better; too high and you erode the margin that makes the program worth running. The art is setting a base that's competitive for your category and layering incentives — bonuses for volume, higher rates on hero products, or live-only boosts — that steer creators toward the outcomes you want.
We tune this with the data, not guesses. If a product has strong demand but weak creator uptake, the rate or the offer usually needs adjusting; if creators are posting but not converting, the problem is usually fit or briefing, not commission. We won't just crank the rate and hope.
A managed affiliate program isn't a one-time cleanup — it's an ongoing system. Creators churn, new products launch, and TikTok's mechanics shift, so the program needs continuous recruiting, briefing, and tuning to stay productive. Brands that treat it as set-and-forget slide back into the same dead-list state within months.
The durable version looks like a living roster: a core of proven creators who reliably post and sell, a steady intake of new fits to replace churn, and a feedback loop that moves your best creators into live shows where attribution and conversion are strongest. Managed well, the program becomes a channel you can forecast, not a lottery.
Opening one is a setting. Managing one is the work: recruiting for fit, sampling with intent, briefing, commission strategy, and reporting. The management is where the sales come from.
It varies with your catalog's pull and margins. We start by re-activating proven creators and re-recruiting for fit; honest timelines come after we see your data.
TikTok Shop handles affiliate payouts; we set and tune the commission strategy and incentives around them.
Yes — the affiliate roster and the live roster are the same people. Managing both together is where it compounds.
Brands with a catalog and margin that can support creator commissions and offers. We'll tell you honestly on the call if the economics don't work yet.
We work with a select number of brands at a time to ensure every partner gets white-glove attention. Apply below and our team will reach out within 24 hours.
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