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TikTok Shop Launch Checklist

Full printable checklist. Check items only when true in production. No invented GMV or sales targets — ops readiness only.

1. Seller account & business readiness

Business verification matches legal entity on payout account
Tax information complete without outstanding errors
Payout bank details saved; admin can check payout status
Admin / operator / finance roles assigned
Buyer-message ownership + response SLA named
Category eligibility checked for every launch SKU

2. Catalog & listing quality

Hero SKU assortment narrowed for launch
Mobile-first titles lead with product + audience
Primary, multi-angle, and in-use images sharp on phone
Variants map correctly to inventory and swatches
Price / compare-at match source of truth
Description covers use, contents, materials, non-claims
Phone test passed

3. Inventory, fulfillment & SLAs

Available quantity matches warehouse / 3PL truth
Handling time and carrier mix documented
Stock-out playbook decided
End-to-end test order completed
Exception owner named
Buffer inventory planned for creator spikes

4. Compliance, claims & restricted categories

Category rules / required docs reviewed
On-camera claims match approved copy
“Never say” list for creators and hosts
Required disclosures present
Violation / takedown owner named

5. Brand content plan

3–5 demo angles defined
Hooks show product working early
Posting cadence set for brand Shop content
Demo / B-roll ready
Pinned products verified on test posts

6. Affiliate & creator outreach prep

Commission approach decided
Sample policy written
One-page product brief ready
Niche shortlist built (fit over vanity)
Open vs targeted collab strategy chosen

7. Live selling readiness

Live at launch vs later decided
Host has held / used the real product
Featured SKUs + in-room offer outlined
Run-of-show: open → demo → Q&A → close
Backup SKU ready

8. Paid readiness (optional)

Listings + fulfillment stable before paid tests
Candidate videos / SKUs chosen
Learning budget sized as an affordable test
Reads defined beyond vanity metrics
Owner can pause spend if ops break

9. Launch-week operations

Owners: inbox, orders, creators, inventory, approvals
Daily stand-up for first 7–14 days
Creator question SLA defined
Hero SKU inventory watched daily
Escalation path for Shop health warnings

10. Post-launch measurement & iteration

30-day review on the calendar
Track SKUs sold + creatives that earned engagement
Track creator delivery vs ghosts
Log fulfillment exceptions + root causes
Decide kills / doubles; update briefs and assortment